The key to building a brand is to make ambitious promises and then deliver on them, especially in a landscape where many promises are made but few are kept.

To build a brand, you must stand for something and clearly communicate what you don't do, which helps differentiate you in a crowded market.

A common reason brands fail is compromising on quality for speed; maintaining high standards is crucial for long-term success.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

A brand is not just a logo; it's a promise about what to expect from a company. For example, if Nike opened a hotel, we would know what to expect, but if Hyatt made sneakers, we wouldn't have a clue.

Authenticity in branding should not be an excuse for poor behavior; instead, integrity and consistency are what truly matter in building trust with your audience.

It's essential to maintain discipline in what promises you make to clients, ensuring that you can deliver on those commitments.

Building trust with the founding team is crucial because everything you do in marketing is very visible and can easily break that trust.

To build a brand, it's essential to recognize and adapt to changing consumer trends and preferences in the market.