There is a huge opportunity for discovery on TikTok, giving everyday people a voice and helping creators gain visibility that they might not have had otherwise.

The mission of TikTok is to inspire creativity and bring joy, which serves as a guiding principle for product managers working on the platform.

Our mission is to ensure users experience a diversity of content, which is crucial for discovery on TikTok.

What makes TikTok unique is its discovery engine, which uses machine-learning algorithms to show users content they like rather than relying on social graphs.

For TikTok to achieve virality, the content must resonate with the audience; simply pushing content without genuine interest will not lead to success. The complexity of TikTok's algorithms is significant, but what truly sets us apart is our mission and the original purpose of our platform, which focuses on content discovery rather than social networking.

TikTok democratized content creation by providing powerful tools that allow anyone to become a creator easily, unlike YouTube, which often requires professional video-making skills.

TikTok has become a leader in short video content, allowing anyone to feel like a prominent news anchor or journalist by sharing their thoughts and opinions from home.

New technologies, including AI-generated content, will enhance creativity on TikTok, allowing users to express themselves in innovative ways.

TikTok's success stems from its powerful creator tools, sophisticated content algorithms, and a strong commerce-based monetization engine that drives significant sales in markets like China.