When designing a product, consider how users feel when they interact with it; the emotional response is important.

As product creators, we have a moral obligation to build great products that reduce frustration and confusion in people's daily interactions with technology.

Designing with love and care is a way of expressing gratitude to humanity, even if we never meet the users of our products.

Empathy for the user is crucial in design; understanding their goals and motivations is key to creating products that are significantly better than existing solutions.

The sense of humanity in a product is a better guide for design choices than beauty, as it resonates more deeply with users.

Our product experience team integrates various design disciplines to create a unified experience, emphasizing the importance of storytelling and user engagement.

We all need each other in product development; each mindset—design, engineering, product management—brings unique value that cannot be replaced. I believe design should report to engineering because it allows design to be considered phase zero of the engineering process, ensuring that what ships at the end is well-integrated and technically feasible.

The challenge for product designers is to create a user experience that balances engagement with genuine value, rather than just driving more clicks or views.

Designers and creatives can significantly enhance user experience by making products delightful and joyful to use, which can lead to increased usage.