Most decisions in a company should be made quickly by individuals or small teams, while one-way door decisions should be elevated to senior executives for careful consideration.

There's often a disconnect between what users want and what decision-makers prioritize. Engaging with decision-makers can reveal insights that users may not be aware of, which is essential for aligning your product with company goals.

Business users are increasingly taking ownership of AI tools, monitoring their performance and ensuring they align with business processes, rather than relying solely on IT departments.

A company is defined by the decisions it makes, and those decisions are made by people.

The CEO should be integratively involved in micro product decisions, as their long-term vision is crucial for the company's direction.

In companies, a one-size-fits-all decision-making process can lead to inappropriate application of heavyweight processes to all decisions, including lightweight ones. Two-way door decisions should generally be made by individuals or small teams, while one-way door decisions should be elevated to senior executives for careful scrutiny.

As a CEO, it's vital to see your company through the eyes of your employees and partners, as this perspective can guide better decision-making.

Bottom Up sales start with the user, focusing on building a self-serve product that can be adopted without direct interaction with the company. This approach works well for startups that solve pain points for individuals or small teams, as products need to be easy to adopt and can spread virally within an organization.

Engaging directly with users and leveraging product intuition is vital for making informed decisions in a startup environment.