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GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Even if your growth strategy involves referrals or virality, personal networks can be a great way to start acquiring customers.

Video

YC

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

Referrals can be a powerful growth strategy, but they should be measured for incrementality to ensure they are effective and not just perceived as free growth.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Selling to people within your network is generally easier than selling to strangers. Leverage your connections to gain initial customers.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Incentives can be a scalable growth tactic if implemented correctly, such as through referral programs that leverage existing users to attract new ones.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

BC

Brian Chesky

04/06/17

@ Y Combinator

Building a strong relationship with your first hundred customers can lead to organic growth as they share their passion with others.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

To get your first customers, infiltrate communities where your target audience discusses products and services, and leverage personal relationships with bloggers and influencers.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The initial sales motion for many successful startups often involves sending personalized outreach emails to potential customers.

EG

Elad Gil

10/18/18

@ Y Combinator

Getting introductions through mutual connections is crucial for founders to access investors, customers, and hires.