I think Twitter will always be closer to TikTok than YouTube, focusing on short and snappy content rather than long videos.

For TikTok to achieve virality, the content must resonate with the audience; simply pushing content without genuine interest will not lead to success. The complexity of TikTok's algorithms is significant, but what truly sets us apart is our mission and the original purpose of our platform, which focuses on content discovery rather than social networking.

We've started to innovate on TikTok by creating original concepts that differ from our YouTube content, ensuring we don't just repost our longer videos.

Platforms like YouTube are increasingly favoring short, attention-grabbing content, similar to TikTok, which can capitalize on emotional responses like rage.

The current trend is to embrace re-uploading content on platforms like TikTok, as it can drive more views and engagement for creators.

TikTok's algorithm is highly effective because it personalizes content based on user engagement, making it addictive and relevant to individual users.

The format of content on social media is defined by user behavior; for instance, Instagram popularized lifestyle content through filters, while TikTok reflects cultural trends in short videos.

What makes TikTok unique is its discovery engine, which uses machine-learning algorithms to show users content they like rather than relying on social graphs.

TikTok democratized content creation by providing powerful tools that allow anyone to become a creator easily, unlike YouTube, which often requires professional video-making skills.