I want to ensure that everything we communicate is understandable to anyone, avoiding complex terminology that might alienate potential customers.

We effectively used the inbound versus outbound marketing argument to make our points clear and understandable.

We made our revenue by leveraging our consumer network to offer corporations a more cost-effective way to communicate with their employees through streaming.

Keep your pricing simple and transparent; complexity can deter customers from making a purchase decision.

We stood out to investors because we weren't like everyone else; we had a straightforward business model and were addressing a real pain point in a fragmented market dominated by big incumbents.

The key to our business model was predictability in revenue streams, which we achieved by focusing on customer adoption and a repeatable sales process.

Simplicity was key in our product development. We focused on providing easy access to construction information on mobile devices.

Unbundling our pitch into specific use cases has been crucial for our success, allowing us to target different audiences effectively.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.