The perception of a startup launch is often distorted by movies, which portray glamorous premieres, while the reality is usually a long period of obscurity before gaining traction.

It took us eight years to find success, which is normal in the startup world, and sometimes it can take even longer.

Sometimes, it takes time to see results; it might take 18 to 24 months to develop a usable product, and persistence is key during that period.

The planning process for videos can take months, as we often have to adapt ideas based on what's feasible and legal after extensive research. Every video we film is planned months in advance, often up to six months ahead, to ensure everything goes smoothly.

There are exceptions to the rule of launching quickly, as seen with Rippling, which took nearly two years to officially launch but has since thrived.

Both the biotech and film industries require a portfolio approach to investment, as the probability of success for any given project is uncertain.

Starting a startup is a long-term commitment, often requiring five to ten years of dedication to the mission.

Given that the average time to IPO or exit is about 8 to 10 years, it's crucial that all co-founders feel equally invested and are prepared to work full-time for that duration.

After 18 years of not making money with my first company, I realized that success takes time, similar to how Airbnb took years to become profitable.