We've tracked over 15 million hours of sleep to understand how different people sleep, and we're becoming one of the largest sleep data collectors in the world.

We conducted surveys with our customers to understand why they bought our product, which helped us tailor our marketing messaging.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

When developing a product, it's crucial to talk to users who are already using your service to understand their detailed needs and pain points.

Our goal is to use technology to help people sleep better, which drives our passion and vision for the future.

To achieve product-market fit, I disciplined myself to talk to as many users as possible, ensuring I understood their needs and concerns.

During our early days, we communicated closely with our 24 users, which helped us understand their needs without being metric-driven.

The skepticism among the founders led us to seek customer feedback early, which was crucial in determining the viability of our product idea.

To enhance user experience, we built a system that helps users understand how their actions, like working out at a specific time, can lead to better sleep quality, thus encouraging healthier habits.