Choosing a co-founder is one of the most critical decisions for your startup; treat it with the same importance as hiring and avoid picking someone randomly or without a strong history together.

Building relationships with partners and founders is essential, especially in the early stages of a startup, as it can lead to valuable opportunities.

Successful startups often pivot to find product-market fit, and this process is vital whether you're just starting or considering a pivot.

Pivots are essential for startups, whether it's to find product-market fit early on or to reinvent the company later for sustained success.

The first major decision you'll make as a founder is who to choose as your co-founder; it's crucial to have someone who shares your vision and optimism.

At the earliest stages, you need to be able to pivot quickly because you don't know what will happen, and if it takes too long to adjust, your startup might not survive.

Working with your spouse in a startup can be beneficial if you have distinct roles and avoid competition, but it's essential to prioritize your relationship over the business.

When you're raising money, evaluate the partner and decide if it's someone you want to spend the next three, five, or even ten years with.

If you want to take the next step in starting a business, you must be able to deal with the consequences of changing your circumstances.