Virality occurs when one user introduces your product to others, while network effects mean the product becomes more valuable as more users join. Successful consumer companies leverage both to grow their user base organically.

To achieve virality, your product must inherently encourage sharing from day one, rather than treating sharing as an afterthought.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

Virality can be engineered rather than being purely accidental; consistent success comes from understanding what works and applying that knowledge.

The secret to virality is that there is no such thing as a truly viral product. It's about word of mouth, where one user spontaneously tells another about your product, which has shaped much of what we do at Superhuman.

Celebrating successes and recognizing real-world impacts of our work is vital for building a strong company culture and cohesion.