Aspiring founders should envision the future they want to create and work backwards from that vision to build it, focusing on making unique contributions rather than conforming to mass culture.

Founders should aim to think bigger when starting a startup, as many begin with small, inconsequential ideas. By expanding their vision, they can create solutions that significantly impact the world.

An ambitious vision is important for attracting talent and interest; it should evolve organically over time to keep people engaged and excited about the startup's mission.

It's essential for founders to focus on creating something that people genuinely want, rather than getting sidetracked by other operational challenges.

While immediate and actionable plans are critical for startups, maintaining a meaningful and inspiring vision is equally important.

I often advise startups that it's better to seek deep appeal and create something that a few people love, even if most people don't get it right away.

I believe the best founders are those who have a personal connection to the problem they are solving, rather than just chasing trends.

I advise female founders, especially Black women, to be unapologetic about their big vision and not to wait for validation from others.

I think the best founders start with a mission and purpose rather than focusing solely on making money.