The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

As a communicator, your job is to be in service of your audience, which requires understanding their needs and listening carefully.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

The ability to communicate effectively and tell stories is one of the most valuable skills, as it can inspire others and drive engagement in various contexts, from business to personal interactions.

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.

When pitching to press, define your goals and audience to tailor your story effectively.

As a developer, you have a unique advantage in understanding your audience; leverage this to engage with users and gather insights about their needs.

Understanding your true audience is crucial; for example, in a hospital setting, the decision-maker might not be the patient but rather their family members.

We prioritize understanding our audience's needs over our own assumptions, which helps us create content that genuinely resonates with them.