In any audience, there are three market segments: the mass market, which is price-sensitive; the niche market, which values community and experience; and the luxury market, which seeks exclusivity and pedigree. Targeting the niche or luxury market can help increase prices.

The trend of premiumization is evident as consumers are willing to spend more on quality products, especially among the younger generation.

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

The market in India for quiet luxury is still evolving, and the concept isn't fully established yet.

Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.

In luxury, you never look at competition; you're creating a work of art that people dream and yearn for, focusing on long-term brand strength rather than quarterly results.

The consumption patterns of different generations are changing, with younger consumers increasingly seeking products that reflect their aspirations rather than just their needs.

People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.

Over the past 15 years, tech has shifted from being a fringe industry to a dominant force, with many companies now valued at over a trillion dollars.