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About

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Today, we will help you define the problem you're addressing, evaluate it, and ultimately create a compelling value proposition.

Video

HI

Value Props: Create a Product People Will Actually Buy

@ Harvard Innovation Labs

Value Props: Create a Product People Will Actually Buy

04/01/23

Related Takeaways

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When defining your value proposition, consider problems that are unworkable, unavoidable, urgent, and underserved to ensure you're addressing real needs.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To create a successful value proposition, you need to clearly define who your target audience is, as trying to sell to everyone will lead to failure.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When building a value proposition, it's essential to evaluate it yourself to determine if it's compelling enough to drive customer engagement.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

A compelling value proposition must address a critical problem that users face, ensuring that the gain from your product outweighs the pain of adopting it.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To validate your product's value proposition, ask users how critical your solution is to their needs and what alternatives they would consider.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To effectively communicate your value proposition, define the before and after scenarios for your users, emphasizing the critical improvements your product offers.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

A well-defined problem is half-solved; clearly identifying the pain or need you address helps your team focus on the right product or service.

KH

Kevin Hale

07/26/19

@ Y Combinator

Evaluating your startup idea involves identifying the problem, solution, and your unfair advantage, and addressing any gaps in your narrative.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

To validate your product, focus on gaining insights from potential customers about their pain points and the value your solution provides.