Founders often mistakenly believe they are launching when they are only creating a waitlist, which doesn't equate to actual user engagement.

Repeating the call to action throughout the webpage can increase the chances of conversion as users scroll and engage with the content.

Reducing the number of calls to action to a single, clear option can significantly improve user engagement and conversion rates.

Maintaining a clear call to action throughout the page ensures users can easily find how to engage with the service, which is crucial for conversion.

Creating transparency in demand can be achieved through waiting lists, social media followings, and live events where people can see others participating. For example, sharing that 7,000 people took an online assessment for a limited service can create urgency and exclusivity.

Transitional calls to action can be less risky and offer customers something for free, serving as an on-ramp to an eventual purchase.

The urgency and scarcity of offers can significantly influence purchase conversion rates; these elements should be integrated into your user flow.

It's important to streamline the user journey; if there are too many steps or competing calls to action, users may get confused and abandon the process.

It's important to clearly communicate what the website offers and what action users should take next to improve conversion rates.