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Joshua Reeves

03/18/25

@ Y Combinator

Our purpose at Gusto is to make entrepreneurship easier and more accessible by providing services like payroll, health benefits, and tools for managing hourly workforces.

Video

From A Pivot To Building A $9.6 Billion Payroll Company

@ Y Combinator

From A Pivot To Building A $9.6 Billion Payroll Company

03/18/25

Related Takeaways

Joshua Reeves

03/18/25

@ Y Combinator

When we started Gusto, we realized that payroll was a broken system that needed a better solution, and we focused on building a functioning payroll system from the ground up.

Joshua Reeves

03/18/25

@ Y Combinator

The design of Gusto's product incorporates fun and whimsy, which is not typically associated with payroll companies, making it stand out in the industry.

Joshua Reeves

03/18/25

@ Y Combinator

Gusto aims to bring warmth and humanity into the payroll process, viewing it as a critical business task that should be navigated with care and support.

Michael Seibel

01/27/22

@ Y Combinator

Gusto, originally Zen Payroll, focused solely on payroll services before expanding into a comprehensive HR tool, demonstrating the importance of starting simple.

Y Combinator Cast

08/27/22

@ Y Combinator

Selling to startups can be a powerful strategy, as demonstrated by Gusto, which started with startups and successfully expanded into the broader SMB market.

Joshua Reeves

03/18/25

@ Y Combinator

Gusto is developing a compliance hub to serve as a one-stop shop for small businesses, addressing various compliance tasks and pain points.

Joshua Reeves

03/18/25

@ Y Combinator

AI will enable Gusto to become a more opinionated partner for small businesses, providing personalized solutions and proactive support rather than just being a tool.

Y Combinator Cast

08/27/22

@ Y Combinator

Startups can learn from successful companies like Gusto and AWS by studying their strategies and adapting them, rather than reinventing the wheel.

Joshua Reeves

03/18/25

@ Y Combinator

Gusto's vision for the next decade includes increasing the number of new employers and improving the retention rate of those businesses beyond five years.