In the beginning, Uber was a lifestyle service for a select group of friends, requiring a special code to access the app, which led to explosive viral growth as users shared it with others.

Uber is an app on your iPhone that helps you get a car, with the motto 'everyone's private driver.' You can see nearby cars and get notified when your driver arrives.

Initially, many people thought Uber was a crazy idea, but it quickly gained traction and proved to be successful.

In cities like Boston, Toronto, Chicago, and San Francisco, Uber has expanded its services, including the introduction of Uber X, which is about 30% cheaper than traditional options.

During special events, Uber tailors its services to meet increased demand, such as providing themed rides like the 'Uber Cade' for President's Day in Washington, D.C.

The Uber map exemplifies a psychological breakthrough; it alleviates the stress of waiting for a taxi by providing real-time information, transforming the waiting experience from one of anxiety to relaxation.

Uber aims to provide quality and choice, positioning itself as a low-cost option while maintaining high standards. Offering a low-cost option increases user engagement because people appreciate having choices and don't always need to opt for the expensive service.

In San Francisco, there are now more cars dedicated to Uber than there were town cars before we launched, showing our growth in the market.

Connecting people with cars to those who need rides is a fundamental idea behind many successful startups.