Users are the ultimate judges of whether a design works, and their feedback is crucial in the design process.

Reddit is now the 18th most visited website globally, showcasing its significant cultural impact and user engagement.

On day one, Reddit had no users, so founders Steve and Alexis created fake accounts to make it appear active, which helped attract real users later.

Reddit's growth from $15 million to $456 million in revenue by 2021 demonstrates the success of our business model and community engagement.

Our community is our biggest moat; they contribute, report bugs, and hold us to a high standard, which is invaluable for our growth.

The team decided not to change anything about Reddit because they didn't understand how it worked, fearing that changes might break it. However, I told them that if we don't change, we're dead, and that's why I'm here—to save Reddit.

The acquisition by Condé Nast in 2006 was a crucible moment for Reddit, providing liquidity but also revealing the differing priorities of team members after the acquisition.

By empowering creators and focusing on community growth, we have been able to build a passionate audience that actively engages with our content. About 50% of our content comes from the community, which has its challenges, but in the long run, it's scalable and empowering for users to share their stories and ideas.

Reddit was founded in 2005 by college roommates Steve Huffman and Alexis Ohanian, initially as a mobile food ordering app idea, but it evolved into a platform for sharing and discussing topics.