As a developer, you have a unique advantage in understanding your audience; leverage this to engage with users and gather insights about their needs.

In crypto, developer relations is evolving into a public-facing role, where content creators need to address the many problems with developer tooling that hinder value creation in the industry.

I'm really honored and humbled to be working with this team to help developers in their day-to-day lives, showcasing innovations that make it easier for them to deliver great apps and experiences for consumers.

I actively seek customer feedback by reaching out directly, which helps me understand their needs and avoid building products that don't address real issues.

When building for developers, you can directly ask them what they want, as they are often vocal about their preferences.

Understanding your users and their needs is crucial, especially when facing rejection from investors.

Research shows that direct exposure to users correlates with better software design, emphasizing the importance of developers interacting with users regularly.

Listening to my audience is important, but it’s just one piece of the puzzle. I also need to rely on my metrics and maintain my vision for the content I create, rather than just following audience requests.

Marketers in crypto should not only lift developer stories but also facilitate communication between developers and product managers to improve product development.