Doing things that don't scale means founders must engage in manual, personal efforts rather than relying on scalable processes or code.

The principle of doing things that don't scale is crucial; founders should focus on clever hacks to launch quickly instead of building complex systems.

As you scale your product, it's essential to build tools and automate repetitive tasks to improve efficiency, allowing humans to focus on complex tasks instead.

Founders can ship features quickly with vibe coding, but once they achieve product-market fit, they will still need hardcore systems engineering to scale effectively.

Doing things that don't scale is essential in the early stages of a startup, and founders should expect to look very different from larger competitors.

Working at a big tech company like Google can instill a mindset focused on scalability, which may not be helpful in the early stages of a startup where doing things that don't scale is often necessary.

It's important to avoid creating a product that requires excessive consulting time from the founder, as this indicates the product isn't truly scalable. If you're solving a small, rare problem, even a billion people in the addressable market may not be inclined to pay real money for it.

In the early days, doing things that don't scale is crucial for recruiting customers and employees, as it allows for valuable learning experiences.

Doing things that don't scale allows founders to learn directly from customers, leading to better products and services.