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Atmrix

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Atmrix

About

MC

Matt Cutts

12/04/19

@ Y Combinator

The early days of Google involved a lot of experimentation with advertising strategies, including self-service ads, which were initially a prototype.

Video

YC

Matt Cutts on the US Digital Service and Working at Google for 17 Years

@ Y Combinator

Matt Cutts on the US Digital Service and Working at Google for 17 Years

12/04/19

Related Takeaways

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

The key to Google's success was not the technology itself, but their innovative business model that allowed them to monetize users through advertising instead of software sales.

MC

Matt Cutts

12/04/19

@ Y Combinator

I remember a significant moment when we realized the potential of self-service advertising after a lobster company became one of our first AdWords advertisers.

RP

Ryan Petersen

08/30/18

@ Y Combinator

The first customers for Flexport signed up through Google Adwords and SEO, even before we officially launched the service.

AS

Alex Schultz

03/24/17

@ Y Combinator

When Google launched AdWords, I learned to buy paid clicks and resell them for a profit, which was a pivotal moment in my marketing career.

DS

Dan Siroker

10/26/13

@ Y Combinator

The strategy at Google is to put the word 'Google' in front of products, which helps attract a large number of initial users and valuable feedback.

PB

Paul Buchheit

03/07/18

@ Y Combinator

Google started as a research project at Stanford called Backrub, and when Larry Page and Sergey Brin tried to sell it to big internet companies, they were rejected because no one thought search was important.

YC

Y Combinator Cast

11/06/24

@ Y Combinator

When Google launched, it was a fundamentally better web search product, and those who adopted it early were more productive.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In the early days, Airbnb's growth was significantly supported by online marketing, particularly through strategic keyword purchases.

YC

Y Combinator Cast

11/30/21

@ Y Combinator

Google had substantial traction before raising any funds, which enabled its founders to secure favorable terms in their early fundraising rounds.