Creating something remarkable is one of Superhuman's core values. We aim to deliver quality that is so compelling that people can't help but share it with others.

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.

The network effect is crucial in marketing; products that improve as more people use them create a compelling reason for others to join in and spread the word.

The best companies grow through word of mouth, which requires that people can easily remember and understand what you do.

In a commoditized market, effective storytelling and branding can differentiate products that otherwise have little to no inherent difference, and the best way to break into a market is to find a product that is so good that once people experience it, they will love it.

When I talk about making products users love, I mean creating things that have a passionate user base that unconditionally wants them to succeed, both the products and the companies behind them.

The secret to virality is that there is no such thing as a truly viral product. It's about word of mouth, where one user spontaneously tells another about your product, which has shaped much of what we do at Superhuman.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.