The most important metrics for a video's success are click-through rate, average view duration, and viewer surveys about their experience.

I value metrics like time on site and engagement over page views, as they indicate how well content resonates with the audience.

Many marketing metrics are vanity metrics, focusing on clicks and views rather than the actual customer experience. It's crucial to understand the impact of marketing on signups and revenue, not just superficial numbers.

Chasing subscriber counts can be misleading; they don't always correlate with views or engagement, which are more important metrics.

We were looking at video views, which is the worst metric for managing a video website.

When creating content, I focus on audience retention and constantly calculate how many viewers might tune out during a video.

When product teams focus solely on metrics like engagement or dwell time, they risk neglecting qualitative aspects such as content quality and user satisfaction, which can lead to long-term retention issues.

Subscribers are often a vanity metric; the real value lies in consistent viewership and engagement with content.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.