About 60-70% of companies get stuck at level one or two, leaving only about 30% that reach level three or four.

Building a company is extraordinarily gratifying, but it is also incredibly hard.

Starting a company is incredibly challenging, and many people don't realize how hard it is until they experience it themselves.

Starting a company is challenging, and if it were easy, more people would leave their high-status jobs at companies like Google to pursue it.

Working at a big company often makes you a small part of a large machine, which limits your learning and slows your pace of growth compared to creating your own startup where you are responsible for everything.

Startup business feels like driving a motorcycle at 100 miles an hour in complete darkness; you need to focus on immediate decisions rather than the distant future.

Being a CEO is often not enjoyable; it involves dealing with the most challenging problems in a company, which can be overwhelming and stressful.

The journey from starting a company to achieving recognition, like being on the cover of Forbes, involves dramatic ups and downs.

Starting a company is going to be longer and harder than you might imagine, regardless of how successful it appears from the outside.