Creating a compelling story for your startup is vital for success, as it helps you persevere through the challenges of building a business.

Practice talking about your startup regularly to improve your clarity and effectiveness in communicating your idea.

Word of mouth growth is the cheapest way to grow your startup, and it's crucial to communicate your idea clearly so that anyone can talk about it easily.

A compelling startup story can persuade others to join you on your uncertain journey, making it crucial for founders to craft and sometimes reimagine their narratives.

The story of your startup must be interesting and believable, representing a large opportunity that investors can envision as successful.

As a founder, one of your primary jobs is to tell the story of your startup to investors, press, users, and potential employees throughout the entire lifetime of your company.

The key to startup success is building a product so good that people spontaneously tell their friends about it, which accounts for 80% of the work needed for success.

In startup school, it's essential to participate actively in group sessions to practice your narrative and storytelling, as clear communication is vital for attracting interest and investment.

In less than a minute, figure out the story of your startup, including why it will matter in the future and what makes your product or opportunity compelling to investors.