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Leena Nair

10/25/24

@ Stanford Graduate School of Business

Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.

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Leena Nair, Global CEO, Chanel

@ Stanford Graduate School of Business

Leena Nair, Global CEO, Chanel

10/25/24

Related Takeaways

Leena Nair

10/25/24

@ Stanford Graduate School of Business

In my first months at Chanel, I focused on understanding the craftsmanship and stories behind our products, which helped me adapt to the luxury mindset that values rarity and artistry.

Leena Nair

10/25/24

@ Stanford Graduate School of Business

In luxury, you never look at competition; you're creating a work of art that people dream and yearn for, focusing on long-term brand strength rather than quarterly results.

Raj Shamani

10/07/23

@ Nikhil Kamath

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Creating a compelling unboxing experience can significantly enhance the perceived value of a product, as seen in luxury brands that invest in high-quality packaging.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The concept of quiet luxury involves purchasing high-end items that appear understated, allowing individuals to signal their wealth discreetly.

Brian Halligan

05/08/19

@ Y Combinator

The transition from a sales-driven company to a product-driven company was challenging, as it required changing our organizational DNA and objectives.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

In the fashion industry, it's important to differentiate your brand through unique designs and a clear value proposition.

Brian Chesky

12/01/15

@ Greylock

Learning to hire and manage effectively became crucial as I transitioned from building a product to building a company that creates products.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.