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Bob Baxley

06/12/25

@ Lenny's Podcast

To make the design process efficient, provide designers with a clear creative brief that outlines the desired emotional response from users, rather than leaving it ambiguous.

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35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley

@ Lenny's Podcast

35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley

06/12/25

Related Takeaways

Kevin Hale

03/25/17

@ Y Combinator

When designing a product, consider how users feel when they interact with it; the emotional response is important.

Bob Baxley

06/12/25

@ Lenny's Podcast

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

Bob Baxley

06/12/25

@ Lenny's Podcast

Design is fundamentally a problem-solving methodology; the more clarity you provide upfront, the more efficient the design process will be.

Dieter Rams

06/01/13

@ ArtCenter College of Design

Designers must be honest in their work, focusing on simplicity and eliminating unnecessary elements to create meaningful products.

Garry Tan

09/20/18

@ Y Combinator

Visual design should focus on conveying important information clearly, avoiding unnecessary ornamentation that distracts from the message.

Garry Tan

09/20/18

@ Y Combinator

Design is about creating things for users that work well and delight them.

Bob Baxley

06/12/25

@ Lenny's Podcast

It's important to give designers constraints to work within, as this helps them focus their creativity and produce better outcomes.

Jony Ive

05/09/25

@ Stripe

Designers and creatives can significantly enhance user experience by making products delightful and joyful to use, which can lead to increased usage.

Bob Baxley

06/12/25

@ Lenny's Podcast

Design is clear thinking made visible; it's a holistic mindset that goes beyond just visual expression.