Creating perceived value is essential; it can be achieved through storytelling and psychological mechanisms, which can make products feel more valuable and enjoyable to consumers.

Creating perceived value is a key responsibility for businesses; it involves enhancing the experience and presentation of products to ensure they are appreciated by consumers. For example, I always tell KFC to share the story of Colonel Sanders founding the company at age 65, highlighting his years of perfecting the chicken recipe, which adds depth to the brand's narrative.

The perception of value can be significantly influenced by how a product is presented, as seen in the case of IKEA, where the effort of assembling furniture increases its perceived worth.

Psychological value is crucial in marketing; it can create a more enjoyable experience for consumers, which is often more effective than focusing solely on technological improvements.

Avoid cargo culting by focusing on creating something genuinely useful rather than just the appearance of a product; real value will lead to growth and user engagement.

The challenge for product designers is to create a user experience that balances engagement with genuine value, rather than just driving more clicks or views.

A good business creates products that people voluntarily buy and find valuable, which is a better use of money than consumption.

To create successful products, they must be better than previous versions, excite consumers, and align with their values, focusing on ecological and efficient solutions.

The value equation involves discussing with your customer what value your product will bring, such as cost savings or increased revenue, and documenting these expectations.