We prioritize understanding our audience's needs over our own assumptions, which helps us create content that genuinely resonates with them.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

We conducted surveys with our customers to understand why they bought our product, which helped us tailor our marketing messaging.

Avoid turning content into a sales pitch; focus on providing genuine insights and value instead.

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

Content marketing was key in acquiring our first 3,000 signups during private beta, as I wrote blog posts that sparked curiosity about email and its future.

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

When starting Wufoo, we focused on creating valuable content through our blog, which helped us build a readership of over a hundred thousand subscribers before launching our product.

My marketing strategy focused on building relationships with key influencers rather than competing directly with established brands like Nike and Adidas.