The design of software should allow users to learn intuitively, as seen with Snapchat, where users can easily pick up the interface by observing others.

Every interaction with software should start simple, allowing users to opt into complexity, which is crucial for creating a user-friendly experience.

Personas help navigate the trade-off between catering to tech-savvy users and those who are less familiar with technology.

When designing an app, it's crucial to simplify the interface to avoid overwhelming users with too many options.

Good software design helps manage complexity by either eliminating it or using modular design to hide it, allowing users to interact with simpler interfaces.

One of my upcoming projects is a game that aims to be simple enough for everyone to understand and play, serving as an introduction to immersive experiences.

I focus on building a product that is simple for the majority of users while hiding advanced features for power users who seek them out.

Design should be intentional; choose options that are appealing, easy to use, and bring joy to users, especially in enterprise software.

Our observation was that we had been doing a lot of abstract explorations into multi-touch technology before we could create a flat, user-friendly device. When designing products, we realized that most devices required a tradeoff between small buttons and small displays, which made them difficult to use. Our approach allowed for a larger display without compromising on button functionality, enabling contextual buttons that could be larger or smaller based on the app's needs.