To build a strong and coherent culture, have conversations with your co-founder about the culture you want to create; it doesn't require a lot of time.

To maintain a sense of connection as a company scales, consider arranging regular lunches with key contributors to discuss company culture and challenges, fostering an inside conversation.

It's crucial to have difficult conversations regularly to prevent stress and fractures in the co-founder relationship over time.

Building a strong company culture and values is as important as delivering a good product, and this realization often comes with experience.

To create a strong culture, start with the founder's personal values and the types of people they want to work with.

Simple, informal discussions can help lay the groundwork for a strong company culture without being overly time-consuming.

Culture is about repetition; it's essential to continuously reinforce the values that matter to the company.

Even with a great co-founder relationship, ongoing effort is needed to maintain it and avoid potential conflicts.

It's important for founders to regularly check in with themselves to ensure they are enjoying their work and making necessary changes if not.