I prefer hiring people who are coachable and understand the specific values I prioritize in content creation.

I look for team members who are obsessed with their work and willing to learn, as this leads to better content creation.

It's important to have someone on your team who excels at creating compelling content when developing a game, as entertainment products require a strong point of view and foundational decisions that can't be tested immediately.

We're actively looking for creative individuals who may not fit the traditional talent mold, focusing on those who show potential through their work and passion rather than just their resumes.

I spend a lot of time training my team to think like me, which allows them to make decisions that align with my vision for content.

I prefer to hire for talent, ambition, and hard work rather than just expertise, especially when building something new.

Investing time and effort into content creation is crucial, as high-quality pieces often require extensive research and collaboration.

I believe that if you want to create good content, you need to be passionate about it and not just follow trends. I can spend every dollar in my bank account on a video because I know people will watch it.

Creating content that resonates is often harder than acquiring existing hits, as the latter implies it has already been shown and tested.