For TikTok to achieve virality, the content must resonate with the audience; simply pushing content without genuine interest will not lead to success. The complexity of TikTok's algorithms is significant, but what truly sets us apart is our mission and the original purpose of our platform, which focuses on content discovery rather than social networking.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

We have a system in place to avoid posting content that could lead to backlash, but we also embrace a level of risk in our marketing, understanding that some content may not resonate with everyone.

Our marketing strategy has successfully replicated across multiple countries, with TikTok and YouTube accounts in places like Germany, Japan, and Brazil, all using the same effective formula.

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.

Even if technologies change, understanding what content resonates with users remains crucial.

We prioritize understanding our audience's needs over our own assumptions, which helps us create content that genuinely resonates with them.

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.

Short-form content is fascinating because it allows creators to go viral across multiple platforms like Facebook, Instagram, TikTok, and YouTube, without needing to master each platform individually.