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Atmrix

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Atmrix

About

MN

Marty Neumeier

12/18/19

@ The Futur

Collecting measurable results from past projects helps prove the value of design to clients, making it easier to justify higher fees.

Video

TF

What is Branding? A deep dive with Marty Neumeier

@ The Futur

What is Branding? A deep dive with Marty Neumeier

12/18/19

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

To effectively communicate the value of design, you need to understand how it connects to business outcomes and be able to articulate that to clients.

E

EO Cast

04/28/25

@ EO

Measuring the improvement in revenue over time can be challenging, especially when comparing short-term results.

MN

Marty Neumeier

12/18/19

@ The Futur

Understanding branding allows designers to better position their work and communicate its value, leading to more opportunities and higher compensation.

MN

Marty Neumeier

12/18/19

@ The Futur

Specializing in a specific area, like high-tech design, can significantly increase your value and income as a designer.

LF

Lex Fridman Cast

06/15/25

@ Lex Fridman

The beauty of lean projects is that they automatically generate data, allowing us to track contributions and assess performance without relying solely on traditional metrics.

E

EO Cast

04/28/25

@ EO

It's important to present customer numbers early in a pitch to establish credibility and demonstrate market validation.

BB

Bob Baxley

06/12/25

@ Lenny's Podcast

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

When launching a new design, it's essential to measure its impact through A/B testing to determine its effectiveness.

RK

Rick Klau

05/15/13

@ GV (Google Ventures)

Key results must be quantifiable; for instance, instead of saying 'make Gmail better,' specify measurable improvements like reducing response time by 30%.