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AS

Alex Schultz

03/24/17

@ Y Combinator

The most effective emails are notifications tailored to user engagement, rather than generic newsletters.

Video

YC

Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

@ Y Combinator

Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

03/24/17

Related Takeaways

BK

Bryan Kim

06/01/24

@ a16z

Building smart notifications that provide relevant and timely information can keep users engaged and reduce the likelihood of them turning off notifications.

YC

Y Combinator Cast

11/27/24

@ Y Combinator

Personalize your outreach messages instead of copying generic templates. Ask yourself if you'd be excited to open your own message.

BK

Bryan Kim

06/01/24

@ a16z

Smart notifications can bring users back, but they must be carefully managed; too many notifications can lead to users turning them off, which drastically reduces re-engagement chances.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Long-form newsletters are gaining traction, challenging the traditional notion that shorter emails are more effective.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalize your emails by addressing the recipient by name and tailoring the content to their specific interests or needs.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Personalizing your emails is crucial; using the recipient's name and specific details about them makes the email feel more genuine and less like spam.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Email remains a powerful medium for content distribution, as it allows for personal engagement with the audience.

HR

Hosain Rahman

04/26/17

@ Y Combinator

We view notifications as tools for behavior change, helping users take smart actions that are real-time, customizable, and tailored to their individual needs.

AE

Aaron Epstein

09/13/24

@ Y Combinator

The highest return on investment for increasing email open rates comes from better targeting; sending 100 targeted emails is more effective than sending 1,000 untargeted emails.