As companies mature, they should aim for a gross margin of at least 80%, with R&D expenses dropping significantly as they scale.

For early-stage B2B SaaS companies, aiming for a net dollar retention of 125% to 150% is ideal, while mature companies should target around 110% to 120%.

Our gross margin needs to be above 60%, ideally above 70%.

Operationally intensive businesses often have much lower gross margins than expected, making it essential to focus on improving these margins to ensure profitability.

Pricing below cost can be a risky strategy for gaining market share, often leading to unsustainable business practices. You might want to price a little lower now because your margins are going to improve with time, but it's a risky maneuver, and I advise startups to maintain an 80 to 90% gross margin.

Aim to charge between 25% and 50% of the value you deliver, allowing the customer to retain a significant portion of the savings while ensuring a fair return for your service.

In the startup world, you're betting that 90% of companies will go to zero or just return your money, while the remaining 10% will yield huge multiples and markups.

We had a beautiful growth graph, but we realized we were running a business with only a 5% margin, which isn't sustainable for a software company.

Companies often mistakenly prioritize operating margins too early, when the focus should be on achieving scale first, as margins become relevant only after reaching that scale.