Navigating the negative press cycle and loss of trust from users was exhausting for Robinhood's leadership, but it led to a commitment to transparency and rebuilding trust.

Young people felt disillusioned with the financial system after the global financial crisis, which created an opportunity for Robinhood to establish a brand that resonated with them.

The core of Robinhood's business was identified as active traders, who are more resilient and continue to trade even in downturns, which led to a strategic refocus on this customer base.

The GameStop incident thrust Robinhood into the public eye, requiring me to quickly learn how to represent the company and communicate effectively during a crisis.

The founders faced a unique challenge in marketing Robinhood due to regulatory restrictions, which required them to secure funding before they could launch their product.

The founders of Robinhood recognized the financial industry's shortcomings and the opportunity to create a new kind of financial services company, driven by the rise of electronic trading and mobile technology.

During the pandemic, Robinhood experienced explosive growth in trading volume, leading to significant infrastructure challenges, including a full day of trading outages.

The decision to restrict trading on certain stocks, including GameStop and AMC, was painful for both the company and our customers, leading to a strong backlash and public outrage, as it sparked conspiracy theories that Robinhood was pressured by hedge funds.

In 2022, we had to effectively refound Robinhood due to a significant shift in the macroeconomic environment, which required us to change our strategy to adapt to higher interest rates.