The payroll industry was ripe for disruption due to the combination of big incumbents and a fragmented market, allowing us to leverage technology trends like cloud computing and mobile access, while small businesses are finally starting to receive amazing software solutions thanks to recent technology and distribution changes that favor disruptors over incumbents.

Sales tools like HR and CRM scale with the number of people in a company, while payment systems do not scale in the same way, which can lead to early-stage product churn.

Utilize a payroll service provider to handle employee payments and compliance, allowing you to focus on your startup's core activities.

Existing CRM systems often suffer from incomplete data, with implementations only capturing about 40-50% of the necessary information, which hinders effective user workflows.

Big companies often lack a clear MTP, which hinders their ability to innovate and adapt quickly.

40% of companies in the US were making mistakes with payroll and getting penalized every year, which highlighted the pain points we could address for small business owners.

The healthcare system is complex, and companies often outsource their healthcare expertise instead of having an internal expert, which can harm employee wellness.

The design of Gusto's product incorporates fun and whimsy, which is not typically associated with payroll companies, making it stand out in the industry.

Many companies still lack an understanding of the advancements in AI technology, often repeating outdated beliefs about its limitations, which can hinder innovation.