The launch of the iPhone in 2007 sparked my idea to design a mobile app, leading to the creation of my first business, Six Agency. I wanted to push the idea that you don't need a full catalog of products in front of a customer on a small device; the app would show only one highly curated product per day, which could be anything from a pencil from Japan to a beautiful watch.

I then partnered with a friend to build products for the iPhone, inspired by the potential of the new technology.

Steve Jobs was initially reluctant to create an app store, but was convinced that opening the platform to developers would enhance the iPhone's capabilities.

After quitting my job at Amazon, I moved to San Francisco where I found a co-founder and began working on various startup ideas without being picky about the market.

I dropped out of high school to begin my journey as a software engineer after being offered a job at a startup in Switzerland.

In ten years, Apple grew from just the two of us in a garage into a $2 billion company with over 4000 employees, but then I got fired.

I started working on Pebble back in 2008 while I was an engineering student at the University of Waterloo.

I decided to stop working on my startup and joined Google to learn skills that would help me succeed as an entrepreneur.

I left Apple to start Luma AI in 2022 after realizing that convincing a large organization to adopt new technology was unlikely.