Facebook's approach of prioritizing user growth over immediate monetization became a template for many startups, leading them to believe that following the 'Facebook Playbook' was essential for success, regardless of their business model.

Facebook's success stemmed from our commitment to keep improving the platform based on user demand, which was different from my previous projects.

Facebook's growth forecast was initially underestimated; they grew to over 2 billion users by being intentional about growth strategies.

Facebook was always profitable from its early days, which allowed Mark Zuckerberg to maintain significant ownership and control over the company.

We decided to implement ads in a way that wouldn't degrade the user experience, ensuring that our free users still receive a quality product while generating revenue for the company.

Facebook's platform allowed for the creation of billion-dollar businesses, with notable successes like Zynga and Spotify benefiting from it.

The first server for Facebook cost $85, and we operated on a philosophy of not spending money we didn't have, which constrained our growth but allowed us to focus on product quality.

After facing a 30% tax from Facebook, we realized we needed to expand beyond the platform to sustain our business.

The key to Google's success was not the technology itself, but their innovative business model that allowed them to monetize users through advertising instead of software sales.