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RS

Rory Sutherland

01/23/24

@ Chris Williamson

When evaluating new technologies, it's important to consider their long-term viability rather than just their initial hype.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

SA

Sam Altman

11/09/24

@ Y Combinator

While new technology can create short-term growth, it's essential to remember that the fundamentals of building a sustainable business still apply.

CW

Chris Williamson Cast

12/17/24

@ Chris Williamson

Durability is crucial because most profits in technology companies are realized 10 to 20 years later, emphasizing the importance of long-term vision and endurance.

PT

Peter Thiel

03/23/17

@ Y Combinator

It's essential to not only achieve a technological breakthrough but also to ensure that your innovation remains the last significant advancement for a long time.

PT

Peter Thiel

03/23/17

@ Y Combinator

Most of the value in tech companies exists far in the future, often beyond a decade, which is why growth rates are often overvalued compared to long-term durability.

MC

Matt Cutts

12/04/19

@ Y Combinator

It's important to avoid hardcoding specific technologies in policy, as this can lead to obsolescence; instead, focus on the underlying principles that can adapt over time.

YC

Y Combinator Cast

01/20/22

@ Y Combinator

Be cautious about your initial market size estimates; transformational technologies often reveal unforeseen use cases that can significantly expand the market once a superior product is built.

YC

Y Combinator Cast

07/20/24

@ Y Combinator

The key takeaway is that ideas are not static; what may be a tarpit today could change as technology evolves, and skepticism is necessary when ideas seem too good to be true.

DH

Diana Hu

04/22/23

@ Y Combinator

The tech choices you make early on matter less if you can build a product that gains traction; successful companies often adapt their technology as they grow.

YC

Y Combinator Cast

04/25/24

@ Y Combinator

The trends in technology often take longer to materialize than anticipated, indicating that we are just beginning to see the potential of the current wave of innovation.