We have a microservices architecture that allows us to swap components in and out easily, using Objective-C++ on iOS and JNI on Android for bridging.

We believe that the software will get easier to build over time, and we invested in capabilities to deeply understand the codebase and the intent of developers.

We provided our product entirely for free across all IDEs, which allowed us to optimize workloads significantly and attract a large user base.

We're at a moment of platform shift, where developers can start seeing how to build applications in a generalized way.

We've invested heavily in understanding large codebases, which is crucial for making significant changes quickly.

As we evolved, we expanded our mission to focus on making developers' lives better every day, emphasizing collaboration and effective software creation.

Parse became a platform that significantly accelerated mobile app development, allowing developers to focus on the client-side while we handled the backend complexities.

The magic happened when we aligned the needs of those wanting simplified deployment with those wanting simplified React and web application building. I struggled in the beginning to deliver the vision incrementally and meet the market where it was, which at the time was very static.

I found our core segment of developers who wanted to create native apps much faster, including agencies working for big brands like the Green Bay Packers and Cadillac.