We started with bloggers to gain initial press coverage, which eventually led to national media attention, helping us gain traction despite being in debt.

Building direct relationships with journalists is crucial for gaining media coverage, rather than relying on PR agencies, which can create unnecessary barriers. I spent $50,000 on a PR agency that didn't understand my company, leading to a waste of money and forcing me to handle press outreach myself, which resulted in a better launch announcement.

We were confident about our startup, thinking we would get a lot of PR and funding, and we did receive significant media attention and raised $1.2 million in funding.

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

In late 2009, we decided to publicly announce our product, which led to significant interest and media coverage.

We targeted major events like the Democratic National Convention and the World Cup to bootstrap our growth, focusing on PR and word of mouth.

We've started collaborating with the press, getting quoted in major publications like the Wall Street Journal and Financial Times, which benefits both us and the reporters.

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.