In Shape Up, the PM is less busy with keeping projects on track and more focused on understanding the business context and narrowing down problems.

The 'Shape Up' approach allows teams to take ownership of their projects by providing them with a clear understanding of the objectives and the freedom to determine how to achieve them.

To effectively implement the 'Shape Up' method, teams must focus on addressing the biggest risks and uncertainties before committing to a project.

The 'Shape Up' method encourages teams to experiment and adapt their processes, allowing for a more dynamic approach to product development that can be tailored to different contexts.

The role of product managers (PMs) is evolving, not dying. PMs are becoming more focused on tastemaking and editing as the supply of ideas and prototypes increases.

The 'Shape Up' method emphasizes setting a fixed time limit, typically six weeks, to define the scope of a project rather than extending timelines.

High agency PMs take ownership, creatively execute through challenges, and demonstrate resilience, which differentiates them in their impact.

In shaping sessions, we aim to collaboratively define the project scope, allowing for flexibility in execution while keeping the end goal in sight.

It's important to clarify what the problem is before moving into shaping, as this links to product strategy.