Investors should not just be a source of money; they can be incredible assets for your company's growth if they believe in your vision and share your values.

Investors often have different incentives than founders, which can lead to misalignment in priorities.

Investors want to understand how your situation fits into the broader strategy of your company. They won't just give you money because of a market event; you need to be organized and clear about your value proposition.

Valuation matters, but it shouldn't be the sole focus; understanding the potential return on investment is crucial, as a single successful investment can significantly outweigh losses from others.

Investors often don't know anything, and their feedback can be subjective; it's important to find the right investors who are open-minded.

When investors have significant capital, they tend to invest in teams that appear to be attractive to other intelligent investors, which can lead to inflated valuations based on perceived potential rather than actual performance.

Having a bad investor can be worse than not having a great one. A bad investor can hurt your company in many ways, so it's crucial to choose wisely and avoid those who could be a net negative.

Investors should focus on capital allocation rather than trying to be founder-friendly; the best investors are those who do the least harm to the founder's vision.

Investors are like employees you can't fire, so it's vital to choose those who care about your vision and will support you through challenges.