The best practice for hardware startups is to launch crowdfunding campaigns only after they have developed and tested their product, to avoid creating a negative reputation.

Establishing thought leadership and gaining notoriety is a common concern for aspiring founders, but it's essential to focus on building your product first.

Building a startup is about learning and iterating. Most successful products evolve after launch based on user feedback, so starting with a minimum viable product is crucial for this process.

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

Starting a startup is really hard, and you can't predict how tough and ambitious you will become through the process.

Making a startup work is a miracle, and achieving product-market fit is a significant accomplishment that should be the primary focus, rather than spreading innovation too thin across multiple areas.

We decided to create our own hardware device instead of licensing our technology, believing we could do it better ourselves. Building consumer hardware as a startup was considered totally insane in the early 2000s, with very few successful examples to follow.

A hard tech company requires significant time and money to build its first product, and even with ample resources, it's uncertain if the product can be built at all.

Building a startup involves a lot of trial and error, where you learn from failures and gradually get closer to your goals.