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Kathryn Minshew

06/20/14

@ Y Combinator

I'm Kathryn Minshew, the founder and CEO of The Muse, which helps people discover their career paths and provides job opportunities, career advice, and insights into company cultures.

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Kathryn Minshew at Startup School NY 2014

@ Y Combinator

Kathryn Minshew at Startup School NY 2014

06/20/14

Related Takeaways

Kathryn Minshew

03/13/14

@ Y Combinator

The Muse helps people figure out what they want to do with their lives by providing career advice and insights into different roles within companies.

Kathryn Minshew

03/13/14

@ Y Combinator

The idea for The Muse came from a personal pain point; I realized that many people felt lost in their careers and needed guidance.

Kathryn Minshew

06/20/14

@ Y Combinator

To build The Muse, we focused on creating valuable career content to attract users before we had job listings, which helped us establish a marketplace.

Kathryn Minshew

06/20/14

@ Y Combinator

Creating great content on career issues helped us grow our audience and generate buzz around The Muse, as it appealed to a wider audience than just job seekers.

Kathryn Minshew

03/13/14

@ Y Combinator

We launched our first version of The Muse using a WordPress site, providing career advice targeted at women in their twenties, despite investors claiming it was a small market.

Kathryn Minshew

06/20/14

@ Y Combinator

When we launched The Muse, I reached out to my contacts via email to ask for word-of-mouth support, which led to significant initial traction.

Kathryn Minshew

05/07/16

@ Y Combinator

At The Muse, we prioritize candidates based on their alignment with our core values for the long-term future of the company.

Kathryn Minshew

06/20/14

@ Y Combinator

When launching The Muse, I offered Forbes career content in exchange for traffic, which took several attempts to finalize.

Kathryn Minshew

03/13/14

@ Y Combinator

I want to take you through some of the mistakes we made and the lessons learned while building The Muse.