The slogan of Microsoft was 'a computer on every desk and in every home running Microsoft software', reflecting our vision for personal computing.

When we said we wanted a computer on every desk and in every home, people thought we were out of touch, but technology was advancing rapidly.

I learned that the culture at Microsoft encouraged innovation and big ideas, which is crucial for fostering creativity in a company.

Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

Microsoft started as a consumer company, and our success in that area allowed us to build a strong enterprise business. However, I regret losing the consumer muscle we had.

I realized that the Mac was created by original thinkers with clear values, obsessed with people and culture.

The early computing movement was driven by a small group of people who envisioned personal computing as a transformative technology.

Paul Allen emphasized that we should never become a hardware company and pushed for building software for all microprocessor-based computers. I took over system software in '84, which marked the beginning of our enterprise focus at Microsoft.

During my tenure, I prioritized establishing strong relationships with IT departments, which was essential for Microsoft's enterprise success.