It's a mistake to sacrifice your life for a startup you don't care about in pursuit of an external success that may never come.

To sustain motivation in a startup, it's crucial to identify what else you can be passionate about beyond just the problem at hand. The things you care about the most might be the same as everyone else's, so consider not letting passion be your primary decision-making factor.

Founders who are intrinsically motivated tend to win in the long run, even if those motivated by external factors seem to succeed earlier.

Setting up psychological motivators can help you stay engaged and motivated in your startup journey.

If you're not irrationally motivated to pursue a startup, the experience can be frustrating and you may not grasp the risk-reward balance.

First-time founders often make the mistake of solving problems they don't care about, which can lead to a loss of motivation and ultimately failure.

Startups should focus on maintaining momentum, especially in the early years, as it drives results beyond what the team believes they can achieve.

Fake work is a dangerous trap for startup founders; it feels productive but doesn't lead to real progress, so I must stay focused on my actual goals.

Avoid playing status games in startups; instead, focus on building and solving real problems, as this is where true innovation happens.